According to a 2021 AI Marketing report conducted by Drift, only about 17% of marketers are successfully using marketing AI. Additionally, the three major reasons marketers aren’t immediately adopting AI solutions are because of lack of awareness (46%), lack of education and training (70%), and lack of resources (46%). This is unfortunate considering how AI marketing tools can level up your marketing game.
But no worries, we’re here to change that! In this Elephas guide, we will explore the wonders AI marketing tools can perform for your business and give you our top recommendations for you to consider.
Let’s dive in!
What is an AI Marketing Tool?
An AI marketing tool uses artificial intelligence to help you create automated decisions that will elevate your marketing goals. The automated decisions are based on market trend data the software collects. Ultimately, the goal of such a special tool is to anticipate your customer’s next move so you know how to accommodate them and outrank your competitors.
The difference between an AI marketing tool and a human is that the tool can perform this action in real-time, saving you time to analyze and contemplate your findings.
Why Are AI Marketing Tools Important?
Understand your audience better
Artificial intelligence is able to help you automatically analyze your customer data and behaviors so that you get reliable predictions of future trends and customer needs. An amazing tool will also give you actionable insights that you can implement to keep your customers satisfied. You’ll be able to understand what your audience needs exactly when they need it, putting you ahead of your competitors.
Increased efficiency
As AI is great at automating repetitive admin tasks so that you have more time and energy to focus on other things. By using an AI tool, your marketing team can become more efficient and productive because you’ll be able to improve your workflow.
Marketing content is optimized
One of the major benefits of AI is that it can help you quickly create targeted and quality content for your marketing strategies and campaigns. This content includes blog posts, website landing pages, social media posts, and emails. Depending on the tool you choose, you’ll be able to improve your search engine rankings and get consistent and useful content recommendations. Ultimately, you’ll be helping your audience get access to the content they need in a shorter space of time.
Criteria to Consider When Choosing AI Marketing Tools
Before we dive into our recommended selection of AI marketing tools, it’s important that we clarify the factors you should be considering to make your choice.
Your learning curve and support: As an AI marketing tool is supposed to streamline your workflows, it should be relatively simple for you and your team to use. There should also be reliable support available to help you in case you face any problems.
Know your needs: The most effective tools for your business will be the ones that you’ll actually use. A great tool doesn’t have to have too many features, just the features you need.
Transparent pricing: Comparing the pricing of AI tools against their features is important to help you realize if it’s worth spending on. Choose a tool that gets the job done while fitting into your business budget.
Best AI Marketing Tools
Key Takeaways:
Elephas: Best AI content marketing tool for Apple device users
Flick: Best for monitoring and optimizing social media content
Optimove: Best for mapping your customer journey
GrowthBar: Best for improving your SEO strategies
#1: Elephas
Elephas is an AI-powered personal writing and research assistant tool that aims to help you develop quality written content with low effort. It’s quite unique in the way it seamlessly integrates with all the important programs you’d use on your Apple device. This way, you’ll always have access to an AI assistant when working on your content.
Key Features:
Rewrite your tone: The tool’s popular ‘Rewrite’ feature allows you to select a portion of the written text in any of your apps and adjust it to your preferred tone. The available tones to choose from are ‘professional’, ‘friendly’, and ‘polite’. This is great for adjusting your content to various platforms.
Smart Reply: This feature uses AI to help you quickly engage and respond to customer emails, reviews, and social media comments in just one click. It will be able to identify the customer, recognize the appropriate platform and draft a suitable reply for you.
Preset content outlines: If you’re not sure what format is best to use when drafting an email or a specific style of a blog post, Elepha’s ‘Preset’ feature provides you with the relevant outlines you’ll need to start so you can get your desired content.
Pricing
Elephas offers three paid plans; Standard at $4.99/month, Pro at $8.99/month, and Pro+ at $14.99/month. A 30-day free trial is also available. The Pro plan is the most popular because it has all the premium features and allows you to include up to three devices.
Pros
ChatGPT works with almost every app on your Apple devices
Simple and smooth user interface
Automate your writing on the go with the smart AI keyboard
Easily load your data from multiple programs (e.g., webpages, PDF files, Gmail, Notion, etc.)
Best for those who want to create blog content and develop engaging social media posts and emails
Cons
Not available on Windows
#2: Flick
Best for monitoring and optimizing social media content
Flick is a powerful AI social media assistant that’s designed to streamline the various processes that go into boosting your social media marketing. This includes brainstorming ideas, drafting posts, and monitoring customer engagement.
Key Features:
Brainstorming: Flick offers an AI-powered ‘Brainstorming’ feature to help you with content ideas and planning so you’ll never run out of inspiration. All you have to do is type in your topic, and Flick will generate a wide range of unique content ideas that are tailored to your brand.
Caption writing: This feature handles the time-consuming process of drafting engaging and brand-consistent captions by using efficient natural-language processing techniques. You’ll quickly get captivating captions in your brand’s preferred tone and style without exerting your creative resources.
Repurposing content: Flick has a ‘Repurposing’ feature that tackles the challenge of keeping up a consistent social media presence without having to create brand new content every single time. This feature uses AI algorithms to transform long-form content into bite-sized shareable snippets you can quickly share on your socials.
Pricing
Flick offers three paid plans; Solo at £11/month (billed annually), Pro at £24/month (billed annually), and Agency at £55/month (billed annually). The Pro plan is the best option for business owners and marketers because you have access to all features and can schedule and track unlimited social media posts.
There is also a 7-day free trial available for all plans.
Pros
Generate engaging social media content ideas in seconds
You’ll also get advanced hashtag search and banned hashtag-checking features
Simple set-up process
Very cost-effective for small businesses
24/7 customer support is available
Cons
The low-priced plan has usage limits on customer engagement analytics
#3: Optimove
Best for mapping your customer journey
Optimove is a customer-led marketing platform that leverages the power of AI to help you develop personalized multichannel marketing campaigns.
Key Features:
Campaign insights: Optibot is the platform’s AI tool that collects and analyzes all your customer data to generate actionable insights for improving your campaigns. It’s effective because it loads all this customer data in a single customer view, so it’s accessible to users who aren’t tech-savvy.
Hyper-segmentation: The tool helps you create rich customer profiles using behavioral, historical, and predictive modeling. This way, you’ll have accurate customer segments that allow you to maximize personalization in your marketing strategies.
Multichannel tracking: Optimove allows marketers to carry out automated and effective multi-channel customer communications so you never lose out on valuable engagement. You’ll be able to easily track your customer journeys across multiple channels, and the platform will consistently provide suggestions for the next best marketing actions for each channel.
Pricing
Optimove’s pricing for the core product (which includes the customer database, segmentation, predictive analysis, campaign management, and AI-driven insights) is based on the number of monthly active customers you have. Therefore, you need to request a consultation to receive your pricing package.
Pros
Very user-friendly and simple to set up
You get a large amount of actionable data to improve campaigns
A great option to achieve your CRM tasks in an easy and fast way
Optimove Academy has useful resources on how to use the tool
Responsive customer support
Cons
Have to request for pricing
#4: GrowthBar
Best for improving your SEO strategies
GrowthBar is an AI-powered tool that helps you create SEO-friendly content for your website landing pages and blog posts. It uses powerful OpenAI GPT-3 technology to carry out effective keyword research, keyword tracking, competitive analysis, and content generation.
Key Features:
AI writing tool: GrowthBar has an AI content generation feature that you can use to create original long-form blog posts. The best part is that once you have your content, you can optimize it with valuable SEO recommendations.
Keyword tracking: GrowthBar has a built-in keyword tracker so you can monitor your rankings over a specified period of time. You’ll be able to see how you can improve your rankings and track them against those of your competitors.
Google Chrome extension: GrowthBar provides a Google Chrome extension so you can carry out SEO analysis right from the Google search results page. It’s efficient because you can simply use your Google search to identify the keywords you want, and GrowthBar will immediately provide you with the relevant insights.
Pricing
GrowthBar offers three paid plans; Standard at $48/month or $29/month (billed annually), Pro at $129/month or $79/month (billed annually), and Agency at $299/month or $199/month (billed annually). All plans give you unlimited access to AI blog ideas, keyword research, and backlink analysis.
A free 5-day trial is available for all plans.
Pros
Generate long-form blog posts in minutes
You can get valuable keyword suggestions and track their progress
Google Chrome extension available
Easy to use as an SEO tool
Excellent customer support
Cons
You’ll need to do a lot of fact-checking with the written blog posts
Wrapping Up
Essentially, our guide offers just a few amazing examples of the many AI tools that are out there today. You won’t regret incorporating AI into your marketing strategy because you can ensure better results with much less effort on your part.
Now is the perfect time to implement your AI marketing strategy because you’ll be way ahead of the curve. Ready to get started? Elephas is the perfect solution to get started with creating unique content your audience will love. Try it out for free first to see how you can leverage the power of AI to reach your marketing goals!
