It’s no doubt that technology is progressing at a rapid pace. The good news is that AI writing tools are fantastic for businesses that rely on content marketing. If you need to produce copy for blog posts, social media posts, website landing pages, product descriptions, and emails, an AI writing tool will be able to help! 

Since a growing number of AI writing tools are popping up in the market, it can take time to know which ones you should pay attention to. Fortunately, you’ve come to the right place. In this Elephas guide, we’re going to get into detail about how these tools can help you and recommend our top AI writing software picks.

Ready? Let’s dive in!

What is AI Writing Software? 

AI writing software is a tool that uses the power of artificial intelligence to help you maximize your productivity and write better. This includes improving your vocabulary and grammar, adjusting your style and tone, and even giving you ideas for the content. Of course, AI writing tools aren’t a replacement for actual human writers, but they’re a perfect assistant for optimizing your work. 

Why is AI Writing Software Important? 

Generates ideas

As a writer, we all know the struggles of hitting writer’s block. An AI writing tool can make this easier for you by generating ideas based on the prompts you offer for the topic you’re writing about. 

Helps you write content faster

An AI writing tool is the perfect assistant because it helps to speed up your workflow. A useful strategy you can use is getting your tool to generate many rough drafts of your content so that you can have a set foundation you can base your ideas on. This saves you a whole lot of time when creating content. 

Improves the quality of your writing

AI writing software can help you elevate your grammar, spelling, and writing style, giving you much better quality content. This is especially true in cases where you have a large amount of content to write and not that much time to write it. Having an AI writing tool by your side can be extremely handy to make sure you don’t compromise on the quality of your content when the quantity is high. 

Criteria to Consider When Choosing AI Writing Software

Before we dive into our top AI writing software selections, it’s best we take a look at important factors you should consider when making your personal choice. 

  • Ease of use: An AI writing tool is meant to make your life much simpler, so opt for a tool that you can use without difficulty. 

  • Original content: The Your AI writing tool should be able to generate original content instead of spinning content taken from copyrighted material.

  • Pricing: It’s always best to choose a tool that matches your needs as well as your budget instead of paying higher for advanced features you may never use. 

Best AI Writing Software

Key Takeaways: 

  1. Elephas: Best AI writing software for Apple device users

  2. Rytr: Best if you want attractive product descriptions

  3. Frase: Best for researching and summarizing your writing sources

  4. Copy AI: Best for tackling writer’s block

#1: Elephas

Best AI writing software for Apple device users


Elephas is an AI-powered personal writing and research assistant that’s tailored to work for Apple devices. The tool’s main aim is to integrate with the programs that you use every day seamlessly. This way, you’ll have access to an AI assistant in all relevant areas of your computer instead of a specific browser bar. Elephas utilizes your own OpenAI key so you can have optimum flexibility to explore the full potential of GPT3 without monthly credits or limitations.

Key Features:

  • Super Brain & Super Chat: Elephas’s powerful Super Brain feature allows you to load your data from any source including Notion, Gmail, Obsidian, webpages, full PDF files, and selected text from any app. You can use it to elevate your email replies, social media posts, and write compelling content. You’ll also get a Super Chat feature that allows you to chat with AI directly from any of your apps. 

  • Rewrite: With this feature, you can select a portion of text in any of your apps, like Mail or Notion, choose ‘Rewrite’, and select one out of the three writing styles to change the tone of the text. The three styles offered are ‘Professional’, ‘Friendly’, and ‘Polite’. 

  • AI smart keyboard for iPhone and iPad: This AI-powered keyboard feature allows you to seamlessly write, rewrite and edit documents and emails while you’re on the go. 


Elephas has three paid plans available: Standard at $4.99/month, Pro at $8.99/month, and Pro+ at $14.99/month. You’ll also get a 30-day free trial. 

The most popular plan is the Pro plan because you can include up to three devices and access the iOS smart AI keyboard. 

Elephas Pricing


  • ChatGPT available for all your favorite apps on your device

  • You can load data from the sources of your choice (e.g., Notion, PDF files, Obsidian, webpages, etc.)

  • It helps you reply to emails and social media messages in one click

  • Works across Mac, iPad, and iPhone

  • You can automate your writing with a smart AI keyboard

  • Elephas doesn’t store your data on its servers


  • Windows is not supported

  • The rewrite feature doesn’t support other languages besides English yet

#2: Rytr

Best if you want attractive product descriptions


Rytr is a content generator and writing tool powered by AI that helps marketers create high-quality content with minimal effort and time. All you have to do is choose your use case, write a short description for context, and Rytr will generate your desired written content. 

Key Features:

  • Short writing time: Rytr takes approximately 15 minutes to write 1,000 words, giving you enough time to polish up and improve the content before submission. 

  • Writing workflow organization: If you’re juggling multiple writing projects, the tool offers comprehensive project management features. You can store and segment your projects using a folder structure for both personal and client needs, all in one place. 

  • SEO analyzer: This feature helps you find the best keywords for your product descriptions, blog posts, and website copy so you produce content that generates sales.

  • Reply to reviews: Rytr can help you generate thoughtful responses to your customer reviews, private messages on social media, and emails so you don’t miss the opportunity to engage with your customers.


Rytr offers two paid plans; the Saver plan at $9/month or $90/year and the Unlimited plan at $29/month or $290/year.  There is also a generous Free plan that allows 10K characters per month, with access to all use cases, tones, languages, and a plagiarism checker. 

Rytr Pricing


  • Offers a simple user interface while generating useful writing copy

  • Best for generating website copy, social media ads, and product descriptions

  • Offers over 40 content use cases and 20 tones of voice

  • Easy to use for beginners

  • Google Chrome extension available

  • Choose from over 30 languages


  • The quality of the writing needs improvement

  • Lacks some advanced features that Elephas offers

#3: Frase

Best for researching and summarising your writing sources


Frase is a content writing tool that helps writers research, create and optimize SEO-friendly writing copy. It also comes with a strong AI writing function to help you generate your content much faster. 

Key Features:

  • Fills content gaps: Frase’s research capabilities are very strong which allows you to automate your research so you can focus on writing. The tool will elevate your content by picking up on any relevant topic gaps in your writing and fixing them.  

  • Consistent tone: When using Frase’s AI tool to write different sections of your content, it makes sure to maintain the same tone of voice and writing style throughout. 

  • Content analytics: Frase offers a comprehensive dashboard that automatically identifies and categorizes the best content opportunities for you using your Google Search Console data. This is great for providing actionable insights on how you can improve your content. 


Frase offers three paid plans; Solo at $14.99/month or $12.66/month if paid annually, Basic at $44.99/month or $38.25/month if paid annually, and Team at $114.99/month or $97.75/month if paid annually. 

You can also choose the Pro add-on for any plan at $35/month, and this allows you unlimited AI-generated words.

Frase Pricing


  • Very easy to use

  • SEO content is based on the top search results

  • Does an amazing job at researching and structuring content

  • Produces writing that reads quite naturally for an AI tool

  • Best for bloggers and content writers

  • Provides detailed video tutorials on how best to use Frase


  • The AI writer is not great at writing introductions and conclusions

  • Not the best for fixing grammatical errors

#4: Copy.AI

Best for tackling writer's block

Copy AI is a fast-growing AI writing tool that has the goal of creating human-like content marketing copy. The tool uses its own blend of machine-learning models and GPT3. It’s great for helping you write both short- and long-form content. 

Key Features:

  • Customizable templates: has a wide range of templates you can choose from to develop your content. You can get anything from Facebook ads to essay outlines and cover letters. 

  • Extensive range of writing tools: On the dashboard, you’ll find a useful range of tools for different use cases to help you write your content. Some of these tools are for blog writing, sales copy, digital ad copy, emails, social media, and product descriptions. You’ll even find brainstorming tools to help you generate content ideas. 

  • Introduction and conclusion writer: Unlike many other AI writing tools, offers an introduction and conclusion writing feature that will give you different options you can choose from and edit how you please. 

Pricing has two very simple pricing plans. There is the Free plan which is free forever, and you can use it to generate up to 2,000 words a month. There is also the Pro plan which starts at $49/month for 40,000 words. This plan can increase depending on the number of words you plan to generate per month.

Copy AI Pricing


  • Very easy to create quality content

  • Works well for both short and long content 

  • Pre-built templates are available

  • A great option for bloggers, social media managers, marketers, and academics

  • Best for those on a budget

  • Free plan available


  • Has no editing functions so you need to check the grammar

  • Not a great option if you want SEO in your content

Wrapping Up

Whether you’re writing marketing copy for your business or writing essays, you can definitely benefit from using the best AI writing tool. Of course, the best one for you will be the one that works best with your personal workflow. 

Our top choice Elephas is an amazing solution for busy professionals, marketers, creators, and academics who want to leverage the power of AI to achieve their goals. Since our tool acts as a layer on top of iOS, you’ll be able to get more done in less time. Ready to try it out for yourself? Get started for free today!