Apple's September 9 "Awe Dropping" event is set to be one of the company's biggest product launches in years. The tech giant plans to reveal four brand-new iPhone models, including the ultra-thin iPhone 17 Air that could be the thinnest iPhone ever made.
But phones are just the beginning.
We will also see fresh Apple Watch models with health tracking upgrades, new AirPods Pro with heart rate monitoring, and updated AirTags that work much better than before. Apple might even surprise us with smart home devices and other accessories that work perfectly with your current Apple setup.
Beyond this year's launches, there are exciting hints about a foldable iPhone coming in 2026 that could change everything we know about smartphone design. This event promises major updates across Apple's entire product family, from budget options to premium flagship devices.
Let's get into it.
iPhone 17 Lineup: What to Expect from Apple's Latest Phones
Image credit: Newsbyte
Apple's September 9 event promises big changes for the iPhone family. The company plans to launch four new models that bring fresh designs and upgraded features. Each phone targets different users while sharing some common improvements.
iPhone 17: The Solid Choice
The standard iPhone 17 gets several meaningful upgrades while keeping a reasonable price. This model aims to satisfy most users' daily needs.
Main Improvements:
- 120Hz display (finally matching Pro models)
- 24MP front camera (up from 12MP)
- 12GB of RAM for better performance
- A18 chip for smooth operation
The regular iPhone 17 should handle all common tasks easily. The higher refresh rate display will make scrolling and animations much smoother. More memory means apps will stay open longer without restarting, but we might not see any design change in iPhone 17 this time.
iPhone 17 Air: The Ultra-Thin Marvel
Image credit: the financial express
The iPhone 17 Air represents Apple's boldest design change in years. This phone replaces the Plus model and focuses on being incredibly thin.
Key Features:
- Just 5.5mm thick - the thinnest iPhone ever made
- 6.6-inch display size
- Single rear camera with large, flat camera bump
- Uses special battery technology to achieve slim profile
The Air model's biggest drawback is its battery life; for its sleek look, it is expected to have a battery capacity of around 2,800 to 2,900 mAh. Apple used new copper post technology to make internal parts smaller. This phone will likely appeal to users who want style and portability over maximum features.
iPhone 17 Pro: The Advanced Option
Image credit: The Technology Express
The Pro model brings professional features for users who need more camera power and performance. Apple made significant changes to the design and internal parts.
Notable Features:
- A19 Pro chip for fastest performance
- 48MP telephoto camera (upgraded from 12MP)
- Larger, rectangular camera bump across the back
- Aluminum frame (switching back from titanium)
The Pro model also includes vapor chamber cooling to prevent overheating during heavy use. Users can record video with both front and rear cameras at the same time. The new camera system should deliver much better zoom photos.
iPhone 17 Pro Max: The Premium Flagship
Image credit: Mac Rumours
The largest iPhone gets the biggest battery and most advanced features. This phone targets users who want the absolute best Apple offers.
Top Specifications:
- Battery over 5,000 mAh for all-day use
- Same advanced cameras as iPhone 17 Pro
- Largest display in the lineup
- Metal-covered battery for better heat management
The Pro Max may offer 8x optical zoom according to some reports. Its size allows for the biggest battery Apple has put in an iPhone. Professional users and heavy phone users will appreciate the extra power and screen space.
Expected iPhone 17 Pricing in the US
Model | Expected Price | Storage | Expected Battery Capacity (mAh) |
iPhone 17 | $849 | 128GB | 3,600 |
iPhone 17 Air | $1,099 | 256GB | 2,800–2,900 |
iPhone 17 Pro | $1,099 | 256GB | 3,700 |
iPhone 17 Pro Max | $1,249 | 256GB | 5,000 |
The Air model's costs may be higher than expected due to its complex, thin design. Pro models start with more storage, making them a better value despite higher entry prices. All phones should be available for pre-order on September 12, with general release on September 19.
These are the expected colors for the iPhone lineup.
Image credit: Macworld
Apple Accessories: New Gear for Your Apple Setup
Apple plans to refresh several accessories alongside the new iPhones. These updates focus on health features, better performance, and improved connectivity across your Apple devices.
AirPods Pro 3: Health Meets Audio
The third-generation AirPods Pro brings health tracking directly to your ears. Apple has not updated the Pro model since 2022, making this a major refresh.
Health and Design Updates:
- Heart rate monitoring through built-in sensors
- Smaller, more compact charging case design
- Hidden sync button under the case lid
- Improved noise cancellation technology
The new AirPods Pro can track your pulse during workouts or daily activities. The redesigned case loses the external LED light for a cleaner look. These earbuds will work better with Apple's health apps and fitness tracking features.
Apple Watch Series 11: Steady Improvements
The mainstream Apple Watch gets moderate upgrades focused on software and internal performance. This model continues Apple's yearly watch update tradition.
Key Enhancements:
- Faster S11 processor chip
- New Sleep Score feature for better sleep tracking
- Improved sensors for more accurate health data
- Better battery life and charging speeds
The Series 11 builds on last year's design changes with internal improvements. The new Sleep Score gives you a single number to understand your sleep quality. This watch works best for users who want reliable health tracking without extreme sports features.
Apple Watch Ultra 3: Adventure Ready
The rugged Ultra model gets meaningful upgrades for outdoor enthusiasts and athletes. Apple focuses on connectivity and durability improvements.
Adventure Features:
- Built-in 5G cellular connectivity
- Satellite texting in areas without cell service
- Larger, brighter wide-angle display
- Enhanced durability and faster charging
The satellite messaging feature works like iPhone Emergency SOS but for text messages. This means you can communicate in remote areas without cell towers. The 5G connection provides faster data speeds when cellular service is available.
Apple Watch SE 3: Budget-Friendly Updates
The affordable Apple Watch finally gets refreshed after staying unchanged since 2022. This model brings flagship features to a lower price point.
Value Improvements:
- Larger display sizes matching newer models
- S11 chip for better performance
- Updated health sensors including crash detection
- Aluminum case design continues
The SE 3 catches up on several years of missing features. Users get most of the health tracking capabilities from expensive models at a lower cost. This watch suits people who want Apple Watch features without paying premium prices.
AirTag 2: Better Item Tracking
This time, an AirTag 2 is expected to launch. We haven't gotten any update for AirTag since its release in 2021, so it is highly anticipated to get new hardware this time. The new version focuses on range and security improvements.
Tracking Enhancements:
- Three times longer tracking range
- More secure speaker that cannot be easily disabled
- Battery low warnings before complete drain
- Same small disc design with better internals
The improved ultra-wideband chip helps you find lost items from much farther away. The tamper-proof speaker prevents bad actors from removing the sound alerts. These updates make AirTag safer and more effective for finding your belongings.
Additional Accessories on the Horizon
Apple may announce several other accessories, though timing remains uncertain for the September event.
Possible Announcements:
- Apple TV 4K with A17 chip and better wireless connectivity
- Apple vision pro with a new hardware
- New iPhone cases including TechWoven materials
The Apple TV update would bring faster performance for gaming and streaming. These accessories may appear at the September event or launch later through press releases.
All accessories should work seamlessly with your existing Apple devices through improved chip integration and software updates.
What We Cannot Expect at Apple's Event 2025
While Apple's September event will be packed with new products, several rumored devices will not make an appearance. Setting proper expectations helps avoid disappointment on announcement day.
Apple is saving many major updates for later events or press releases throughout the fall and winter. The company prefers to focus each event on specific product categories rather than overwhelming audiences with too many announcements at once.
Products Not Coming in September:
- iPhone e budget model - delayed until early 2026
- AirPods Max headphones - no update planned for 2025
- iPad Pro with M5 chip - likely October announcement instead
- New Mac computers with M5 processors - separate event expected
- HomePad smart display - still in development phase
The iPad and Mac updates will probably get their own dedicated events in October. Apple wants to highlight the new M5 chip properly without competing with iPhone news. The HomePad smart display depends heavily on Siri improvements that are not ready yet.
These delays mean Apple can focus completely on iPhones, watches, and accessories during the September show.
iPhone Fold: The Future Phone That Might Make You Wait
Apple's foldable phone remains one of the most talked-about devices that does not officially exist yet. Recent reports suggest the iPhone Fold could arrive in 2026, but Apple has not confirmed anything about this device.
What We Know So Far:
- Analyst Ming-Chi Kuo expects a 2026 launch date
- Apple plans to make 8 to 10 million units initially
- The device would fold like Samsung's Galaxy Fold series
- No official announcement or confirmation from Apple
The iPhone Fold could represent a bigger technical achievement than even the ultra-thin iPhone 17 Air. Making a phone that bends in half while keeping Apple's build quality requires solving many engineering problems.
This news might make some people think twice about buying the iPhone 17 series. If Apple really launches a foldable phone next year, it would mark the company's biggest iPhone design change since the original model. However, foldable phones typically cost much more than regular smartphones, so the iPhone Fold will likely carry a premium price tag when it arrives.
Wrapping Up Apple's September Event Plans
Apple's September 9 event shapes up to be a major showcase for the company's latest innovations. The iPhone 17 lineup brings something for everyone, from the ultra-thin Air model to the powerful Pro Max with its massive battery. These phones finally give all users the 120Hz displays they have been waiting for.
The accessories receive meaningful updates too. AirPods Pro 3 adds health tracking, while the Apple Watch family gets better performance and new features across all price ranges. AirTag 2 fixes the original's limitations with longer range and better security.
However, many anticipated products will not appear. iPad Pro, new Macs, and AirPods Max updates are saved for later events. The rumored HomePad smart display remains in development.
Looking ahead, the potential iPhone Fold in 2026 could reshape iPhone design entirely. For now, Apple focuses on perfecting current technologies while preparing for future breakthroughs. This event promises substantial upgrades for existing Apple users while setting the stage for bigger changes ahead.
