These days, market research can feel like a never-ending puzzle. But what if you could crack the code with some seriously smart AI tools? In 2024, researchers and businesses are finding game-changing ways to gather insights, track trends, and make smarter decisions.
We've put together a list of the top 10 AI-powered market research tools that are changing the game. From extracting complex research to tracking competitors in real time, these tools are designed to make your work easier, faster, and more powerful. Let’s find the one that best suits your research needs.
Let's get started.
Best AI Apps for Market Researchers in 2024 at a Glance
Elephas: Best for Mac users seeking a personalized, offline knowledge management system for market research
Hubspot: Best for comprehensive market trend analysis and predictive analytics across multiple research domains
Gong: Best for sales teams wanting to extract strategic insights from customer interactions and optimize sales processes
Consensus: Best for researchers needing rapid, scientifically-backed insights from academic literature
Survey Monkey: Best for creating professionally designed surveys with AI-powered generation and sentiment analysis
Crayon: Best for real-time competitive intelligence tracking across digital platforms
Browse AI: Best for automated web data extraction without requiring advanced technical skills
Algolia: Best for businesses seeking intelligent search and personalized data collection across multiple channels
Aylien: Best for real-time text analysis and sentiment monitoring across news, blogs, and social media platforms
Poll The People: Best for quick, cost-effective customer feedback collection and actionable market insights
1. Elephas
Elephas is a Mac knowledge assistant designed to revolutionize how professionals conduct market research, offering intelligent knowledge management tailored specifically for Mac users. It transforms the way researchers capture, organize, and access critical market insights.
With its innovative Super Brain feature, Elephas enables users to create a comprehensive, personalized knowledge repository by seamlessly collecting and integrating information from various sources. This makes market research more efficient and streamlined. Additionally, users can easily retrieve information whenever needed, and the offline mode is perfect for ensuring privacy and enhancing research flexibility.
Pros:
Build a centralized repository for competitive insights using the Super Brain feature, seamlessly integrating web pages, articles, video insights, and market data for comprehensive competitor and market research.
Sync all research materials across Apple devices in real-time, ensuring access to the latest updates wherever you work.
Conduct web searches and extract actionable insights directly within the app to streamline market research workflows.
You can use offline mode using local embeddings to access sensitive data and insights while maintaining complete data privacy.
Export research findings into multiple formats, including PDF, Keynote, and TXT, to share or present market insights effectively.
Personalize your research experience with multiple AI providers like OpenAI, Claude, and Gemini, offering flexible options for data analysis and interpretation.
Cons:
It is only available for Mac devices
The potential learning curve for complex feature utilization
Pricing: $8.99/month
2. Hubspot
HubSpot is a comprehensive AI-powered market research platform that offers innovative tools to streamline research, data collection, and marketing insights. Leveraging advanced artificial intelligence, HubSpot provides businesses with powerful capabilities to understand market trends, analyze customer behaviour, and optimize research strategies.
The platform integrates multiple research tools, enabling users to generate insights, create surveys, monitor social media, and develop predictive analytics with remarkable efficiency.
Pros:
Advanced predictive analytics for trend forecasting and risk assessment
Automated report generation with customizable insights
Intelligent social media monitoring and sentiment analysis
User-friendly interface with interconnected research features
Multiple research templates across different industries
Cons:
Complex initial setup and learning curve
Potential data overwhelm with extensive analytics
Dependency on AI-generated insights
Pricing: $890/month
3. Gong
Gong is a powerful AI-driven revenue intelligence platform that revolutionizes market research and sales analytics. By capturing and analyzing interactions across sales calls, video meetings, and emails, Gong transforms raw customer conversations into strategic insights.
The tool provides comprehensive visibility into customer sentiments, engagement levels, and potential sales opportunities, helping businesses make data-driven decisions and optimize their sales processes.
Pros:
AI-powered transcription captures critical customer interaction details accurately
Provides deep insights into sales pipeline and deal progression
Delivers actionable recommendations based on real conversion data
Enhances sales team performance through intelligent insights
Tracks engagement levels and identifies potential sales process issues
Cons:
Reported occasional transcription service glitches
Requires comprehensive team training for optimal usage
Integration complexity with existing sales tools
Pricing: Custom
4. Consensus
Consensus is an advanced AI-powered search engine meticulously designed for researchers, market analysts, and professionals seeking rapid insights from scientific literature. By leveraging sophisticated Natural Language Processing, the tool scans and analyzes over 200 million research papers, delivering concise, easy-to-understand summaries of complex scientific findings.
Consensus transforms academic research into accessible knowledge, enabling users to extract key insights efficiently without spending hours reading through extensive scientific documents.
Pros:
Analyzes and summarizes key findings from millions of scientific research papers
Provides rapid, precise research insights across multiple academic studies
Filters results based on sample size, study design, and research methodology
Offers direct access to original research links for verification
Supports comprehensive literature reviews with minimal time investment
Ideal for market researchers needing data-driven scientific insights
Cons:
Limited effectiveness for emerging or niche research fields
Potential variability in summary accuracy
Complexity in understanding highly technical scientific content
Pricing: $8.99/month
5. Survey Monkey
SurveyMonkey is a powerful AI-driven survey platform that revolutionizes market research by enabling users to create, distribute, and analyze surveys with unprecedented ease. Utilizing its AI-powered SurveyMonkey Genius, the tool can generate comprehensive surveys from simple prompts, leveraging over 25 years of survey data to craft insightful research instruments.
The platform allows market researchers to quickly develop professional surveys, analyze responses, and gain meaningful insights into consumer behaviors and market trends.
Pros:
AI-powered survey generation saves significant time in market research design
Extensive template library covers diverse research objectives
Advanced sentiment analysis and trend detection capabilities
Machine learning helps optimize survey structure and minimize response bias
Comprehensive response quality evaluation tools
Cons:
Potential learning curve for new users
Some reported inefficiencies with nuanced survey designs
Requires consistent internet connectivity
Pricing: $18/month
6. Crayon
Crayon is an advanced competitive intelligence tool that leverages artificial intelligence to provide businesses with real-time market insights. By continuously monitoring competitors across multiple digital channels, Crayon helps companies stay informed about market trends, competitor activities, and strategic shifts.
The platform aggregates data from websites, social media, press releases, and review sites, transforming raw information into actionable competitive intelligence. Its AI-driven approach enables businesses to make strategic decisions by understanding the evolving competitive landscape without constant manual tracking.
Pros:
Comprehensive real-time competitor tracking across multiple digital platforms
Automated intelligence gathering reduces manual research effort
Customizable alerts for critical competitive updates
Visualizes competitive insights through custom dashboards
Supports sales and marketing teams with actionable competitive intelligence
Cons:
Limited advanced search capabilities
Less scalable compared to some competitive intelligence platforms
Requires significant initial setup and configuration
Pricing: Custom
7. Browse AI
Browse AI is a powerful web data extraction tool designed to simplify market research by automating information gathering from various online platforms. Utilizing advanced AI technology, the tool enables researchers to efficiently collect specific data points from websites like LinkedIn, Pinterest, Twitter, and ProductHunt without requiring extensive technical skills.
The platform offers a no-code interface that allows users to extract text, numbers, and images while providing seamless monitoring and tracking capabilities for comprehensive market intelligence.
Pros:
Provides no-code interface for easy data collection and monitoring
Offers Chrome extension for direct web page data extraction
Enables API integration for seamless data transfer between tools
Supports pre-built templates for competitor and product research
Simplifies market research workflow with intelligent data gathering
Cons:
May have limitations in deep data analysis capabilities
Potential ethical considerations with web scraping
Dependency on website structure for accurate extraction
Pricing: $17/month
8. Algolia
Algolia is a powerful cloud-based search and market research platform that helps businesses efficiently gather, analyze, and leverage customer data from multiple sources. Utilizing advanced AI technology, Algolia transforms how organizations collect insights through intelligent search capabilities, instant suggestions, and personalized recommendations.
The platform streamlines market research processes by offering robust data collection tools, user-friendly survey creation, and comprehensive analytics that enable businesses to understand customer behaviours and preferences quickly.
Pros:
Advanced AI-powered search functionality enhances data collection efficiency
Seamless integration across multiple feedback and research channels
Provides instant, personalized search suggestions and recommendations
User-friendly interface simplifies survey creation and distribution
Supports data collection from diverse sources like surveys, social media, and websites
Cons:
Potential learning curve for users unfamiliar with advanced research platforms
Higher-tier features might be cost-prohibitive for smaller businesses
Complex data interpretation might require additional analytical skills
Pricing: Pay as you go
9. Aylien
Aylien is an advanced AI-powered tool specifically designed for comprehensive market research and text analysis. Using sophisticated natural language processing and machine learning technologies, Aylien efficiently processes vast amounts of online content from news articles, blogs, and social media platforms.
The tool extracts critical insights by performing detailed sentiment analysis, identifying key entities, and detecting emerging topics, enabling businesses to understand public opinions, monitor brand reputation, and track industry developments in real-time.
Pros:
Advanced AI-driven text analysis provides deep market research insights
Comprehensive sentiment analysis helps understand public perception
Real-time tracking of industry trends and emerging topics
Enables quick response to market changes and public opinions
Supports multiple content sources for broader analysis
Cons:
Complex integration with existing business systems
Primarily limited to text-based content analysis
Dependency on quality of available online content
10. Poll The People
Poll the People is an advanced AI-powered market research platform designed to help businesses gather and analyze customer insights quickly and efficiently. By leveraging artificial intelligence, the tool enables users to create targeted surveys, collect diverse feedback, and gain meaningful market intelligence with minimal effort.
The platform specializes in transforming raw data into actionable insights, allowing market researchers and businesses to make informed decisions based on comprehensive customer perspectives and market trends.
Pros:
Streamlines market research process with AI-driven survey creation and analysis
Provides rapid and cost-effective customer feedback collection
Offers diverse template options for different research needs
Enables quick data visualization and insight generation
Supports multiple industries and research objectives
Cons:
Potential limitations in deep qualitative research capabilities
Subscription costs might be challenging for small businesses
Dependency on platform's AI interpretation of survey results
Pricing: $50/month
Conclusion
In 2024, the right AI tool can be a game-changer for market researchers, enabling them to gather insights, analyze data, and stay ahead in a competitive landscape. Among the top 10 tools, Elephas stands out as the ultimate AI-powered assistant for market researchers.
Its innovative Super Brain feature, offline functionality, and multi-AI model support make Elephas a comprehensive solution for knowledge management and personalized research.
That said, we do know that market researchers have unique requirements.
If Elephas’s Mac-only platform or pricing doesn’t align with your needs, tools like HubSpot or Crayon offer robust alternatives for predictive analytics and real-time competitive tracking.
Still, when it comes to a well-rounded, intelligent assistant that enhances market research workflows, Elephas remains the unmatched choice.
Why not explore these tools today? The ideal AI partner to transform your market research strategy is just a step away.
FAQs
1. Can these AI tools replace human market researchers completely?
AI tools enhance research capabilities but cannot fully replace human expertise. They accelerate data collection, provide insights, and streamline processes, but human interpretation, strategic thinking, and contextual understanding remain crucial for comprehensive analysis.
2. What technical skills do I need to use these AI market research platforms?
Many tools like Browse AI and Survey Monkey offer no-code interfaces and user-friendly designs. While some platforms have learning curves, most provide intuitive dashboards, tutorials, and customer support to help users quickly adapt.
3. How accurate are AI-generated insights compared to traditional research methods?
AI tools leverage advanced algorithms and vast data repositories to generate insights. While generally reliable, they're not infallible. Users should cross-reference findings, understand limitations, and use AI insights as complementary research tools.
4. Why should I choose Elephas over other market research tools?
Elephas is specifically designed for Mac users, offering a unique Super Brain feature that creates personalized knowledge repositories. Its offline mode, multi-AI model support, and seamless content capture make it ideal for professionals seeking flexible research solutions.
